Tag Heuer Meridiist Mobile Phone Is Official
Tag Heuer has made no mention of a similar service, but attempts to away would-be buyers on the current technical specifications of the Meridiist line.Included are two displays; a nice OLED display with a relatively sharp resolution (for and OLED screen) on the top of the phone, and a larger front QVGA screen. This ought to make it easy to receive information by just looking down at the phone. There is also a 2 megapixel camera (nothing to celebrate about) and the promise of 7 hours of battery power with 28 days of standby (which I will have to see to believe). There is also the requisite media player, which doesn't mean a thing without the right amount of internal storage and playback software. Obviously the technical details are thin, but this is because the phone is marketed as a luxury item, not a phone. The body is cased in high quality 316 L grade steel, with a sapphire crystal or the screens.Reaffirming my point above, Tag Heuer makes a statement on their site which says (awkwardly translated from French), "so yes, this is not a phone for geek, but for those who love beautiful things, they will be served, it is a little Swatch compared to a multi-function Tag Heuer, it is not the same thing!" Thank you elitist Tag Heuer marketing department for catering to those people who merely like "beautiful things." As though people buy Ferraris because they merely look nice, and handle like mud. No, I'm sorry, its doesn't work that way. Your uber-phone needs to function very well, and if you alienate the hype you'll get from internet geeks, you are going to severely limit your market to those people who don't use the internet. Basically what I am hearing from Tag Heuer is this, "you picky geeks are always looking for a well functioning product and criticize the engineers.That is the idea behind the Vertu, and the Meridiist. The problem however is that unlike a watch, a mobile phone is a piece of constantly evolving technology. Constantly doing more, using new formats, and being exposed to increased usage demands. Most people don't keep a phone for more that two years, and because of that, luxury phones are a hard sell for most. The majority of us gawk at spending $300 on a phone, so what will the sticker shock be like at $6000? In response to this, at least Vertu promises a concierge service with the phone, which does... well I am not sure. Some sort of quasi-outsourced secretary I imagine.
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